- increase awareness of and participation in the collector car hobby through effective use of social media
- increase awareness of the charitable entities benefiting from concours d’elegance events
- help maximize the funds raised on behalf of these organizations, and
- encourage concours d’elegance and other car events to proactively welcome participation by children and young adults.
Concours.NEWS enables social media naysayers
to view timely car show news
Concours.NEWS evolved from ConcoursDates.com, a site I launched in 2012 to share event information about this unique car show genre that showcases the best of the best. (You can read more about that endeavor here.) Note that I don’t have a product to sell and there’s no advertising on my sites.
Until now, I’ve been spreading the word about these great events via the ConcoursDates website, which has nearly a million page views, and on its Facebook page, with 4,300 followers. My experience tells me there’s an online audience of car enthusiasts yearning for topical posts from concours organizers, especially on show day, so they can vicariously enjoy the experience.
For various reasons (which I will detail in a blog post) far too many posts made by the events receive less-than-optimal exposure. A major reason — in my opinion — is that a large portion of the target audience of vintage car enthusiasts does not embrace social media. Frequently, committee members and show volunteers are clueless as to what’s being posted about their own event for the world to view.
From a recent blog post:
Finally, folks with a penchant for old motor vehicles and a disdain for social media can see what they’ve been missing out on: casual, grass-roots commentary about interesting cars, owners, personalities, photos, links, and more. Seasoned Facebook users will like the clean look of the feed… all the essential news without the annoying bells-and-whistles.
I hope you enjoy browsing the Facebook feeds on my site, and return often to see what’s happening with your favorite shows. Let me know on the Contact Form what you think and any improvements or additions you would like to see.