The major car show season kicked off today with the 14th annual Boca Raton Concours d’Elegance and there’s barely any mention on social media. It’s now 2pm on show day and the most recent Facebook post from the event itself is six days old. There are two Instagram photos from last night’s gala and the Twitter account is way old.
The point I want to make is:
Car lovers around the world are interested in what’s being shown on your show field!
Sorry for singling you out Boca — you’ve done a fantastic job raising more than $10 million for Boys & Girls Clubs of Broward County — but you’re depriving tons of folks the opportunity to vicariously enjoy your fantastic event. In real time. By tomorrow, the thrill will have waned and the opportunity lost to interact with attendees.
I’ve actually heard people say that organizers of major car events have a “moral obligation” to the collector car hobby to share their efforts on social media. Hmmm?